SBI to hire new PR agency for corporate communication

State Bank of India (SBI) has invited applications for empanelment of a new public relations (PR) agency on retainership basis to assist in reorienting the bank's corporate communication strategy.

"The bank has decided to empanel a new PR agency for the bank on retainership basis for 3 years," SBI said in a notice. 

According to the Request for Proposal (RFP), the last date for the receipt of proposal is August 31 and the date of opening of the bid is September 2. 

Currently, PR activities of the bank are managed by a Mumbai-based firm.

Besides external communications, the agency will assist the bank in publishing internal house journals or magazines, employee communications and other similar tasks.