Paytm Mall's sale to offer 100 per cent cashback to take on Flipkart, Amazon

Mumbai: India’s newest entrant to the e-commerce market, Paytm Mall is giving top players like Amazon and Flipkart a run for their money with its “100 per cent cashback” policy.

While Amazon and Flipkart have been vying with eachother to provide discounts of up to 90 per cent, Paytm Mall’s Amit Sinha, likes to think bigger than that.

In an interview with ET, he said “If you are going for 90 per cent then why not 100 per cent? It is certainly better messaging. We are going to offer 100 per cent  cashback on select products during the upcoming sale. The point is, there will always be a bunch of products which are going to be attention grabbers; products on which you can give back as much as 100 per cent”.

The Paytm Mall sale is expected to hit the market around the same time as Flipkart’s Big Billion Sale and Amazon’s Great Indian Sale, towards the end of September.

Recently, it was also reported that this festive season, Paytm Mall is aggressively onboarding shopkeepers across the country to offer a trusted buying experience. It will invest over Rs 1,000 crore in marketing, cashback and promotional spends in the run-up to its first stint during the festive season.

In a one of a kind initiative, Paytm Mall will enlist small stores on its platform, thereby enhancing the abilities of local shopkeepers to reach out to a wider set of customers. It will also be unlocking the consumption potential of customers in tier II and tier III cities.

"The offers will be a mix of cashback, Paytm Gold and other stuff. Our focus is not only on giving best offers to consumers, but also enable shopkeepers, so that they have similar offers like online in their shops. We are going to be as aggressive as any other platform," said Sinha, adding that the company plans to launch event sales around festival times around the year.