MapMyGenome launches BeautyMap

HYDERABAD: MapMyGenome, Hyderabad-based preventive genomics company, announced the launch of the first of its kind BeautyMap, a DNA-based test for personalised skin and hair care. It is priced at Rs. 6999.

BeautyMap aims to transform the way people approach their skin and hair care routines. It analyses an individual's DNA to provide personalised recommendations for skin and hair care products based on their unique genetic makeup. The test examines genes associated with 40 conditions related to skin and hair care such as acne, hair loss, sun damage, hydration, sleep habits, and vitamin levels, among others.

It also offers genetic counseling sessions to help individuals understand their results and make the most of their personalised recommendations from the BeautyMap report, a release said.