World Environment Day: Media.net banned plastic in its office premises

With India being the global host of this year’s World Environment Day on June 5 and ‘Beat Plastic Pollution’ as the theme, Media.net, a global advertising technology company, has banned the use of plastic in its office premises. From plastic plates and cups to cellophane wraps, everything has been replaced with more eco-friendly material.

"We, at Media.net, conducted a quick study on the plastic usage in the organization and realised that a big chunk of the plastic menace come from cafeteria & during meal times. We then devised the 5 R Model: Refuse, Reduce, Reuse, Recycle and Raise Awareness which has helped us drastically reduce the use of plastic in our office premises.

As part of this model, we have formulated simple, easy to use or follow techniques such as

Replacing all plastic plates and cutlery with stainless steel/ reusable ones

Food waste segregation into wet and dry waste

Encourage employees to carry their own mugs for tea and coffee

At one month post launching this initiative, we saw a drop in the dry waste accumulation from 190 kgs to 100 kgs. We have received a lot of positive reinforcement from employees on these measures and believe that employees will take forward these initiatives in their lives outside work as well."