Yatra goes 'mini' to tap data-conscious smartphone users

New Delhi: Travel portal Yatra has launched a 'mini' version of its mobile app, which is smaller in size and consumes less data, to help data-conscious users book train and bus tickets and make hotel bookings.

Yatra already gets about 50 per cent of its traffic and 40 per cent of bookings via mobile phones. "There is a large segment of people and one that is quickly growing is buying entry-level smartphones.

They are conscious of the size of the apps and the data these apps consume. The mini app, which is about 4 MB in size, will help such users book train and bus tickets and make reservations at budget hotels," Yatra.com President Sharat Dhall told PTI. The mother app will still be available with the entire bouquet of products, he added.