Timeless Growth: Titan Sees 25% CAGR in Luxury Watch Sales With Helios

Hyderabad: Hyderabad’s Helios chain from Titan Company Ltd, is broadening its market scope in Telangana through the opening of seven new stores. With this, the company aims to meet the increasing demand for luxury watches in the region.

Deccan Chronicle spoke to Rahul Shukla, CSMO (Chief Sales & Marketing Officer), Titan Company Ltd. Commenting on the growth of the brand, he said, “We have been growing at a rate of 25% CAGR in the last five years, and last year we grew by 35%. The premiumisation wave in the country is driving this growth, and we are well-positioned to capitalise on it.”

Helios is India’s largest chain of multi-brand retail stores for international premium watches, with 240 stores across 90 cities. The company plans to add 40-50 new stores every year, with a focus on strengthening its presence in the premium segment.

Shukla said, “We are focussing on accessible luxury, and our product portfolio reflects that. We have a wide range of brands, from fashion watches to Swiss watches, and we are continuously adding new brands to our portfolio.”

The company has recently launched exclusive brands like U-Boat, Aigner, and Charriol, which have been well-received by consumers. Shukla said, “We are excited about the growth prospects in India, and we are committed to offering our consumers the best possible experience.”

Titan Company Ltd has a strong presence in South India, with Hyderabad being one of its key markets. Shukla said, “Hyderabad is a key market for us, and we plan to open seven new stores in the city. We have a strong team in place, and we are confident that we will continue to grow in this market.”

The company’s focus on premiumisation is reflected in its product portfolio, with a growing emphasis on Swiss watches. Shukla said, “The Swiss portfolio is growing at a rate of 36-37%, and we are strengthening this portfolio by adding new brands and collections.”

Titan Company Ltd has a strong retail identity, with a focus on creating an international shopping experience for its consumers. Shukla said, “We invest a lot of time and resources in training our sales team, so that they can tell the stories behind each brand and product. We want our consumers to have a rich experience when they shop with us.”

The company’s focus on premiumization and customer experience has paid off, with all its stores being profitable. Shukla said, “We make a scientific study before opening a new store, and we evaluate a lot of data to ensure that the store will be profitable. We are committed to offering our consumers the best possible experience, and we are confident that we will continue to grow in this market.”

In terms of sales, Shukla said that the company has seen a growth of 25% in the last five years, with the premium segment growing at a faster rate.

The company's focus on premiumization and customer experience has also led to an increase in sales of women's watches. Shukla said, “The women's segment is growing at a faster rate than the men's segment, and we are excited about the growth prospects in this segment. We have launched exclusive brands like Aigner and Charriol, which have been well-received by women consumers.”

Overall, Titan Company Ltd's focus on premiumization, customer experience, and expansion into new markets is expected to drive its growth in the coming years. With its strong retail identity and commitment to offering consumers the best possible experience, the company is set to thrive on the growing demand for premium watches in India.