It's official: Canada to promote Bollywood

City of Toronto and the Maharashtra Film Stage and Cultural Development Corporation on Saturday, signed a Memorandum of Understanding to work together on common interests in the creative screen industries, including studio production, post-production, visual effects and interactive/digital media.

The Toronto International Film Festival (TIFF) and the Mumbai Academy of Moving Image (MAMI) highlighted their collaboration to help Indian filmmakers bring their work to international film festivals.

These new partnerships will enhance the relationship between Ontario and India’s film industries and pave the way for more collaboration between producers, directors and artists from both regions.

Filmmaker and chairperson, MAMI, Kiran Rao said, “The Toronto International Film Festival is one of the world’s most dynamic and prestigious film festivals. I had the good fortune to have my film Dhobi Ghat premiere there and it was a wonderful experience for me. TIFF has always been generous to MAMI and we are happy to be growing our association with them. We hope to bring some of the expertise and excellence of TIFF to the Jio MAMI.”

Ranveer Singh, who was also present at the event said, “Toronto was a memorable experience — one of my debut awards and my first live performances in front of around 50,000 people. It was an overwhelming experience to see the kind of love that the Indian diaspora has for our films. I am a proud member of the Hindi film fraternity and I would love one of my films to open at TIFF. We are all lovers of films and I am happy that this association is happening. It will ensure positive growth for all around.”