I don't like to over hype the promotions for my film: Ajay Devgn

Ajay Devgn has been bashing up the bad guys on the big screen for a long time now. This time, he will be seen playing an income tax officer in his upcoming film, Raid. The actor has been spending the last few weeks visiting metros across the country to promote the film. Ajay is of the opinion that it is extremely important to market one’s films today. “Promotions play an important role. Having say that, I don’t like to over hype the promotions for my film. Finally, it is word of mouth that drives the film.”

Ajay feels that social media today plays a huge role in deciding a film’s fate. “We read a lot of negative stories today. These sentiments are fanned on social media, which isn’t even real. Everyone is a critic online. I think we could stop creating problems online if we don’t give them the attention.”