Priyanka Chopra the new face of Incredible India?

The rising stock of film star Priyanka Chopra, who figured on the Time magazine cover recently, as part of their “100 Most Influential People”, appears to have caught the attention of the Centre. The Narendra Modi government, in a bid to attract international headlines and tourists, is toying with the idea of anointing Priyanka Chopra as the brand ambassador of the Incredible India campaign.

Sources say that ‘Quantico’ star Priyanka Chopra’s PR machinery is also working overtime in the corridors of the ministry of tourism to sell the idea of the “desi girl” as the face of Incredible India. Many believe that the actress, who recently won the people’s choice award for favourite actress in a TV series, will help change India’s image into a safe travel destination for women.

The government said that as of now there is no proposal for selecting a brand ambassador for the coveted campaign. According to tourism minister Mahesh Sharma, the ministry is yet to make a move in this direction. “No committee has been constituted by the ministry of tourism since at present there is no proposal for selecting a brand ambassador for Atulya Bharat Campaign,” he said in the Lok Sabha on Monday.

“Though things are yet to be finalised, she is the front runner,” sources added.

(THIS STORY ORIGINALLY APPEARED IN THE ASIAN AGE AS MAY THE CASE BE)