Aditya-Katrina's Fitoor, a 70-crore rupee fiasco for UTV?
Despite having A-list actors including Katrina Kaif and Aditya Roy Kapoor, 'Fitoor' earned Rs. 3.61 cr on the first day.
Mumbai: It is expected to be an even bigger flop than last year’s 'Bombay Velvet'. It looks like literary adaptations are not quite Bollywood’s cup of tea. Last year Anurag Kashyap floundered with his adaptation of Ved Prakash’s novel Mumbai Fables . This year Charles Dickens gets short shrift in Abhishek Kapoor’s 'Fitoor'.
Now that the eagerly-awaited film has opened to a dismal Box Office response, trade experts are looking at losses of approximately Rs 40 crores, and more.
Says a leading trade expert who wishes to go unnamed, “The film cost 70 crores and director Abhishek Kapoor’s fee alone was Rs 10 crores. Now on release Fitoor has been rejected outright by critics and audience. The collection will only get worse as the days pass.”
Despite having A-list actors including Katrina Kaif and Aditya Roy Kapoor, 'Fitoor' earned Rs. 3.61 cr on the first day. The powerful ensemble, the brilliant narrative and the excellently shot locales could hardly cover up the expenses during the weekend. It even failed to capitalise on the V-day fervour.