Don't sign any brand endorsement till debut: Karan Johar, Amrita Singh tell Sara

Even as she readies herself for her Bollywood debut, Sara Ali Khan has been approached to be a face of a brand. However, on the advice of her mother Amrita Singh, and new mentor Karan Johar, Sara has politely declined the offer. Sara, who will be seen in Karan’s Simmba — and perhaps even in Kedarnath if all goes well with it — has been told not to sign any brand endorsements, till her films are out.

Says a source, “It is obvious that her brand value will increase manifold once she stars opposite someone like Ranveer Singh in a Rohit Shetty film. Add to that if Kedarnath also releases, which could be around the same time as Simmba, Sara will see her brand value go up. With well-meaning people like Amrita and Karan around her, giving her valuable inputs, she’s steering clear of signing any endorsement deals right now.”