Housefull’s pockets are full

Despite the scathing, sarcastic reviews of Housefull 4, the fourth instalment of the franchise has opened to a grand response. According to Boxoffice India, Housefull 4 had a better opening than the first three films of the franchise. While the first Housefull film in 2010 had a collection of approximately Rs 9 crore on the first day, Housefull 2 in 2012 opened to a collection of approximately Rs 12 crore, and Housefull 3 collected around Rs 15 crore. Housefull 4 has beaten all three earlier instalments by collecting close to Rs 18 crore on day one.

Producer Sajid Nadiadwala says, “You tell me, why would I make Housefull 4 if I had any doubts about the popularity of the series? The collections of Housefull 4 are better than the earlier films in the series. As far as the reviews go, this franchise has a thick skin. It is used to getting one and two-star ratings from critics. The rating doesn’t reflect the audiences’ taste, not in this case.”

He adds he is as proud of this series as he is of any of his other more-acclaimed films. “I produced Highway and Chhichhore for creative satisfaction. Housefull is made with the express purpose of being an entertaining time-pass film. No one is supposed to search for great art in this series. We made Housefull 4 because the audience loved the first three films.”