Renowned reality show judge-entrepreneur Simon Fuller scouting for talents in India

Mumbai: Simon Fuller, the respected entrepreneur behind global entertainment hits including Spice Girls and the Pop Idol, American Idol TV format and the long-time business partner of icons David & Victoria Beckham, is launching a new global pop group - Now United.

He is searching for a talented young boy or girl with a passion for performing, to represent India alongside artists from ten countries including Japan, Korea, China, UK, US, Mexico and Brazil.

Now United will be like no group before, combining an upbeat celebration of singing and dancing, with unprecedented real-time access to the group’s music and lives, that allows fans to engage with their every move.

Talking about Now United and his search for talent in India, Simon Fuller, Founder/CEO, XIX Entertainment, says, “I have always loved the rich and colourful nature and scale of Indian music and dance, so in putting together this innovative global pop group, it was so important to me to have this as a strong creative influence.

"I am looking for someone extraordinary, who of course can dance and sing, but who can beyond that, can in every way represent India on a worldwide stage," he said.

Talking about India, Fuller continues, "India, in particular, is so exciting for us because of the sheer diversity that exists around the country. The sounds, the instruments, the style and showcase of each region is so different from each other yet have such a strong connect to the country's overall culture. It’s essential that we have the sound of India showcased in what we hope will become the biggest pop group in the world.”