Ezhumin makers lure students
Director VP Viji, who also bankrolls the project, said 30 lakh special passes are to be distributed to schools across the state.
The makers of Ezhumin, which has a motivational theme for children and has Vivekh and Devyani in the lead, have announced a student discount of Rs 15 in Tamil Nadu. Director VP Viji, who also bankrolls the project, said 30 lakh special passes are to be distributed to schools across the state.
The interesting aspect is that Ezhumin, which is hitting the marquee on October 18, is competing with biggies like Vada Chennai and Sandakozhi 2. The strategy is to bring the targeted youth audience to the theatres and Viji has hit upon this concession for students.
The film with a social message revolves around six children who are professionals in self-defence techniques and how Vivekh and Devyani help the strugglers and motivate them to take part in national level competitions.
Dhanush had rendered a motivational number with the lyrics ‘Ezhada ...Ezhada’ composed by Ganesh Chandrashekar for the Ezhumin album and Anirudh Ravichander has also lent his vocals for a song.