Film talks about food adulteration

The first look released recently created a lot of buzz.

Update: 2018-12-22 19:32 GMT
Still from Kadaisi Echcharikkai

Lyricist Sukumar Ganesan turns filmmaker with a movie titled Kadaisi Echchrikkai, which talks about food adulteration, malpractices in organic food sector etc. Popular anchor Senthil has been roped in to play the lead. The film, without a heroine, has a larger message, claims the director.

“Senthil essays a tech savvy guy whose job is to simply make comments on any issue on his social media handles and Whatsapp on a minute-by-minute basis, without realising the repercussions. One of his posts exposes food adulteration and wrongdoings in the sale of organic food items,” says the director. The first look released recently created a lot of buzz.

After unveiling the teaser of the film, producer Thaanu said, “I appreciate Sukumar for touching a relevant sensitive issue for his debut. It is a must watch film for the good message it imparts.”                    

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