IPRS's Partnership with Swarathma for a Fair and Sustainable Music Industry
By : Reshmi AR
Update: 2024-06-18 06:31 GMT
In an exclusive interview with Deccan Chronicle, Rumpa Banerjee, Head Marketing, Communication & Member Relations, The Indian Performing Rights Society Ltd talks about IPRS's mission to protect and promote the rights of music creators and also the rationale behind partnering with band Swarathma, on their Multicity Concert Tour Powered by Solar and Clean Energy.
Can you elaborate on IPRS's mission to protect and promote the rights of music creators.
IPRS’s mission is to protect and promote the rights of music creators by ensuring they receive fair compensation for their work. IPRS safeguards the intellectual property of composers, lyricists, and publishers by managing their rights and helping users to legally play music. We achieve this by licensing, collecting, and distributing royalties for the commercial usage of music. By advocating for creators' rights, IPRS fosters a sustainable environment for the music industry, enabling artists to focus on their craft while ensuring their creations are respected and remunerated. Through these efforts, IPRS contributes to the growth and sustainability of the music industry, benefiting both creators and the broader cultural landscape.
What drew IPRS to partner with Swarathma specifically, and how do their values and music style resonate with your organization's objectives?
IPRS, India’s leading music copyright society representing the authors, composers and publishers of music, has partnered with Swarathma, the acclaimed Indian folk-fusion band from Bangalore, for a multicity tour that goes beyond music. Swarathma’s commitment to sustainability, evidenced by their use of portable clean energy systems instead of traditional diesel generators for performances, aligns perfectly with IPRS’s mission to cultivate a sustainable music ecosystem. This collaboration aims to champion sustainable practices in the music industry while empowering creators for lasting careers in the digital age. By setting new standards and promoting responsible practices, this partnership not only promises exceptional performances but also catalyses meaningful change towards a thriving and sustainable music industry.
Sustainability is a key aspect of this collaboration. How does IPRS aim to promote eco-friendly practices within the music industry, and what changes do you hope to inspire?
IPRS is committed to fostering a sustainable ecosystem in the music industry. Our efforts include raising awareness among creators about their rights while educating music users on the importance of licensing and helping them to play music legally.IPRS has been consistently working towards empowering creators through knowledge and know-how, aligning them on creators’ rights, how to boost their earnings through royalties and industry trendsessential for buildingenduring careers. On the other side IPRS has been actively advocating for fair compensation and equitable practices, crucial for sustainability. The Copyright Act in India grants authors and composers inalienable right to royalties. It's crucial to uphold copyright laws to ensure that the rights of those creating the music we cherish are respected and enforced.By aligning both creators and music enthusiasts on these principles, we aim to inspire a culture of respect for intellectual property and foster a sustainable future for the music industry.
Can you share details about the workshops that will be conducted during the Multicity Concert Tour? What topics will be covered, and what outcomes do you expect for participating creators?
For creators, this tour offers a unique opportunity. IPRS will be hosting exclusive sessions for upcoming creators and independent artists in each city before the concerts, offering invaluable insights into music rights, royalties, and sustainable career development. These interactive sessions will provide a platform for creators to engage with the IPRS and Swarathma team, resolve their queries, and gain essential knowledge for building a successful career in music and boosting their earnings through royalties. The presence of Swarathma, an established band and IPRS member, will undoubtedly add great value, making these workshops a must-attend event.
How does IPRS support music creators in building sustainable careers, and what resources do you offer to help them navigate the industry?
IPRS plays a crucial role in supporting the creators of music by raising awareness about IP rights and ensuring fair remuneration through robust licensing and royalty distribution mechanisms. We prioritize educating creators about their rights and the protection of their music, conducting nationwide workshops and online training sessions. These initiatives aim to empower artists, especially younger musicians, by equipping them with essential knowledge for navigating the industry successfully. Additionally, we collaborate closely with industry experts and partners to foster a supportive environment where creators can thrive in today's digital landscape. Together, we are committed to empowering both established and upcoming music creators, ensuring they receive due recognition and compensation for their artistic contributions.
What impact do you hope this partnership with Swarathma will have on the music industry at large, and how do you envision it inspiring positive change?
By partnering with Swarathma on their India tour, IPRS demonstrates its commitment to sustainability while fostering talent development and awareness within the creator community. IPRS recognises the rise of independent music and is dedicated to supporting emerging talent in achieving successful careers. This collaboration presents a unique opportunity for us to make a meaningful impact on the music industry landscape in India, setting a precedent for eco-friendly practices and empowering creators with the knowledge and resources they need to thrive. We would like to thank theSwarathma team, esteemed members of IPRS, for their invaluable support in advancing our mission to empower music creators and cultivate a sustainable music ecosystem.
How does IPRS balance the interests of music creators, publishers, and other stakeholders in the industry, and what role do you see Swarathma playing in this ecosystem?
IPRS balances the interests of music creators, publishers, and other stakeholders by ensuring fair and transparent licensing and royalty distribution, protecting intellectual property rights, and fostering collaboration within the industry. By negotiating fair terms and advocating for equitable compensation, IPRS maintains a sustainable and thriving music ecosystem. Swarathma, as an influential band, plays a vital role by exemplifying the success of independent artists under IPRS's support. Their active participation and advocacy highlight the benefits of a well-regulated system, inspiring other artists and contributing to a robust and dynamic music ecosystem. Through their music and influence, Swarathma helps amplify IPRS's mission and impact.
What message do you hope to convey to the music community and fans through this initiative, and how can they get involved in supporting sustainable practices in the industry?
In today's music landscape, it's crucial for artists and musicians to understand the industry they're part of. The distinction between creator and business player in music has blurred, emphasizing the need for informed decisions to advance careers. With India's rich cultural heritage and passionate music community, whether you're a creator, a business using music commercially, or a devoted fan, it's our collective responsibility to adopt best practices. By supporting initiatives that promote sustainability and fair treatment of creators, we ensure music continues to flourish. Join us in embracing these practices to build a sustainable future where music and its creators thrive.
Can you share any success stories or testimonials from creators who have benefited from IPRS's support and resources?
IPRS has played a crucial role in supporting creators and helping them flourish in their careers. By protecting their rights and ensuring a sustainable income through royalties, IPRS establishes a strong foundation for authors and composers in the industry. Additionally, IPRS provides crucial support for the well-being of its members, offering medical aids and relief funds during challenging times. This comprehensive support system not only empowers artists to focus on their craft but also ensures their long-term welfare, showcasing IPRS's commitment to fostering a thriving and equitable music industry.
Looking ahead, how does IPRS plan to continue promoting sustainability and supporting music creators in the future, and what initiatives can we expect to see?
IPRS will continue with its efforts to promote sustainability by enhancing licensing and royalty collection mechanisms, and advocating for stronger intellectual property protections. Future initiatives include expanding outreach to educate creators on their rights, fostering collaborations for fair compensation, and leveraging technology for more efficient data and royalty management. Additionally, IPRS aims to introduce initiatives supporting emerging artists and facilitating global collaborations. These efforts will ensure a vibrant and equitable ecosystem where music creators can thrive, supported by robust frameworks that uphold their rights and amplify their contributions to the industry.