Allu Arjun on a roll

After the success of Ala Vaikuntapuramlo (ALVP), Allu Arjun’s market is soaring, and he has now reached  the top. He has proved his potential and that he can compete with Pawan Kalyan and Mahesh Babu. The actor is now all set to join director Sukumar for the shooting of his next film. “Sukumar has already started shooting some scenes where Allu Arjun isn’t needed. The actor will join the sets in the second of February,” says a source. In the meantime, Allu Arjun is still promoting ALVP, as the film is going strong at the box-office. “There is a chance that it may beat Baahubali: The Beginning if it continues the way it is going,” says a trade analyst. This weekend is crucial for the film as there is no big competition.