Salman Khan, Katrina Kaif rule mobile search trends in Q4 2013

New Delhi: Bollywood stars Salman Khan and Katrina Kaif ruled mobile search trends in October-December quarter last year, mobile video and media company Vuclip said.

However, Aamir Khan-starer Dhoom 3 was the most searched term on mobiles in the last quarter of 2013.

"Dhoom 3, a Bollywood blockbuster movie topped the list, surpassing sensational superstars Katrina Kaif and Salman Khan," Vuclip said in a release.

Vuclip announced that it is experiencing a rapid global adoption and popularity in mobiles and expects to reach 100 million monthly unique mobile users globally soon.

"I expect 2014 to bring even more excitement and passion from consumers around the world for mobile video. We are already starting to see tremendous shifts in the Middle East and throughout Southeast Asia," Vuclip CEO Nickhil Jakatdar said.

2013 brought a major revolution in democratising access to mobile video for the masses. While, it used to be available to only the elite few with smartphones and on high-quality networks, now innovations in technology, as well as pricing have changed the game, he added.

Emerging markets like India are at the forefront of the mobile video revolution, Jakatdar said.

Vuclip also released the trends in 2013 in India with regards to mobile video.

Strong inclination for sharing mobile videos and a preference for long form content reign as the popular trends among Indians, it said.

Sixty five per cent of Indian respondents share mobile videos compared to 53 per cent globally, Vuclip said.

Indian youth under 18 years old fuel this phenomenon with a whopping 87 per cent saying they share mobile videos regularly.

Superhero movie trailers surfaced as the most often shared trailers in India with 36 per cent of vote, also hugely popular among the under-18 crowd.

All of the statistics in this report were gathered via a series of global survey conducted in 2013 and the respondents range in number from 14,000 to 120,000.