CoverGirl, which one of the largest cosmetic companies in the United States, has made history by choosing a man to be the face of its brand. (Photo: Instagram/ @jcharlesbeauty)
Although James will initially be modelling for a new mascara to be launched by CoverGirl, he will later play a major role in all the ads and commercials for the brand, according to reports.
He can even rock a septum ring!
No one can deny that his makeup skills are simply on point.
The talented teenager has now joined the ranks of an impressive line-up of fashion models, actresses, and singers who have been CoverGirls in the past.
His photos were retweeted over 37,000 times and sparked a huge discussion.
James achieved internet fame after he reshot his senior photos while showing off his contouring skills.
This special Cover Girl' is a 17-year-old male makeup artist and vlogger known as James Charles.