How have Ayurveda Products changed to suit modern consumer?

A century ago, Ayurveda was a staple in households for skin care, nutrition, hair care, and dental care. With the arrival of brands like Unilever and P&G, traditional Ayurveda was gradually replaced by convenient, attractively packaged products. Today, Ayurveda is making a comeback with contemporary offerings such as lotions, serums, capsules, and gummies. These modern products are not only effective and sustainable but also backed by scientific research.

Ayurveda 2.0 - Making it a seamless fit for the modern consumer

Over the past 4 years, particularly during and after Covid-19, more and more people are increasingly interested in holistic wellness. One of the trends that emerged out of this interest is also the need for easy to use natural products. People wanted the goodness of Ayurveda but packaged in a way that was convenient for them. Today’s consumers are looking for products that combine the time-tested wisdom of Ayurveda with the convenience of modern design.

Breaking the myths around Ayurveda

One of the ways in which Ayurveda has been made more relevant for the modern consumer is by demystifying Ayurveda and the benefits it offers. Social media and beauty influencers have been instrumental in this process. By breaking down the complex concepts of Ayurveda into simpler terms and highlighting its benefits, these influencers have made it more accessible to a broader audience. This increased clarity has led to a surge in interest in Ayurvedic products, particularly among younger demographics who are looking for natural and effective wellness solutions. As a result, traditional Ayurvedic practices are being embraced in new and modern forms.

Growth of ecommerce and D2C

There was a time when Ayurveda products were only available at specific stores or clinics. This has completely changed over the last five years. Ecommerce and D2C has been a great enabler.

The Ayurvedic products market in India is anticipated to grow at a CAGR of 19.3%, with a projected increase from INR 626 billion in 2022 to INR 1,824 billion by 2028. Key drivers behind this expansion include a rising interest in traditional wellness practices, more awareness of Ayurveda's benefits, and easier access to these products.

A growing number of companies are entering the Ayurveda market offering products that are suitable for the new age consumer. The demand for these products appear very promising, and if this trend continues, it has a significant potential to to reach a wider global market. Over the last decade or so, the emergence of D2C startups has been instrumental in changing the face and appeal of Ayurveda. These startups are rethinking Ayurveda with a contemporary twist while staying true to its core values. This unique mix of modernity and conventional can make Ayurveda more appealing to a broader consumer base. At Aarshaveda, we have seen this first hand. Our products are steeped in tradition but presented and packaged in a way that aligns with the needs of the modern consumer. We offer a range of Ayurvedic medicines crafted using ancient techniques and materials such as brass, stone, and copper vessels, adhering to the methods described in classical Ayurveda texts. This range includes over 200 classical Ayurvedic formulations, including Chyavanprash, various oils, and more. At the same time, these products are packaged in a way that’s appealing for the millennial generation. In addition to this, we also have a sub brand 'Nature's Veda', designed for customers who lead fast-paced lives and seek simpler solutions. These products, rooted in Ayurveda, are easy to use and come in modern dosage formats, prioritizing safety and convenience.