Shruti explains how influencer marketing is changing the marketing landscape

Imagine how boring a place would social media be without your favourite influencers treating you with their content. Whether is entertaining the audience with their funny antics or spreading awareness about topics of national debate, influencers hold a key place in the world of digital media today. In the past couple of years, the internet has seen a sudden rise in the number of influencers and content creators and that’s because the audience has also been equally welcoming. As a matter of fact, influencer marketing has become the new (read: improved) way to market a brand or a product.

Co-Founder & CEO of Millennial PR and Digital, Shruti Dahibavkar who is also a PR expert sheds light on the same by explaining how important a role an influencer plays in the digital marketing world today. “Influencers today have such a wide and diversified audience that a product can't be endorsed by them and not do well. It all boils down to the target audience and the kind of impact they have on social media. And from my experience so far, influencers are the new celebrities.”

Shruti, who has carved a niche in the PR and Digital Marketing industry, has worked with some of the biggest celebrities in Bollywood, businesses personalities, singers, politicians and a lot more. Having had vast experience in PR and image branding, Shruti believes that a brand can do wonders if an influencer becomes the face of the brand. “Marketing a product isn’t easy. You cannot just come up with anything and present it to the audience and believe that they would accept it. There has to be a personal or an emotional connection. The product has to be marketed by someone who is relatable and that’s when the audience is compelled to purchase the product.”

Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.