Tips To Improve Your EAT For Google

EAT or Expertise, Authority and Trustworthiness are the top three ranking factors of Google that no website owner can overlook in 2021 and beyond. To improve the overall user experience, and authoritativeness of the website, Google's new EAT update is creating a major difference.

Like any other major update, EAT is also an important underlying algorithm that Google uses to gauge a website's authority and expertise in its particular niche. The main motive of this update is to ensure the information present on the website is genuine, authentic, and provided by an expert. If all these three criteria are fulfilled by a website, then the ranking and domain authority improve significantly.

If you are new to this concept and looking for easy tips to improve the EAT score of your website, then we have you covered. In this article, we will have a look at the best and easy-to-implement tips that can help you boost your website's score drastically. On this note, let's explore these EAT tips share by EZ Rankings – SEO Reseller and get started with them.

1. Include author names

Authority is a major part of the EAT score and if you are creating content that primarily falls into YMYL (Your Money or Your Life) category, then you need to focus more on this thing. Content that can affect an individual's health and finance are considered into YMYL pages and you need to have keen expertise if you are creating such content.

For example, if you run a healthcare blog that shares a lot of tips to cure diseases and stay fit. Or you run a website that gives financial advice to people then you need to showcase your authority over the entire content that you have published. As it is not possible that you must be having an expert in your team who guided you while creating the content.

In this case, you need to get all the content reviewed by domain expertise and you need to mention their name along with your name. It will ensure your website won't lose any EAT score.

2. Focus on personal branding

The concept of personal branding has become more important after the EAT concept. When the EAT raters evaluate your website and rate it, they seek how your authority and trustworthiness look like in your industry. If you are a well-known influencer in your industry and you are publishing quality content then it's a cutting-edge advantage for you.

However, on the other hand, if you are not known in your industry then it will become hard for the EAT raters to rate the content excellent in terms of overall trustworthiness and authority. So, it's important to focus on your personal branding and try to expand your network so that more people know you. Big enterprises can easily manage this challenge as they have good marketing budget strategies to cater to these changes. But, if you are a startup or a small business owner, then you need to pay extra attention to your personal branding.

3. Fix low EAT content

While running a comprehensive content audit of your website, you need to fix or cut down the low-quality content that can affect the overall EAT score. You can fix the low-quality content by adding relevant information written in an excellent manner. Also, check for all the older facts, stats, and hyperlinks and remove all the outdated information and broken links.

By doing these simple tips will optimize the older content for EAT and help you improve the overall score. It's also a smart move to re-check all content plagiarism to ensure every piece is unique. You can also opt for a suitable SEO packages that help for the same.

4. Improve website's security

In 2021 and beyond, security is a major ranking factor that all website owners need to follow regardless of their industry or business size. Focus on technical security aspects of your websites including, implementing an SSL certificate, removing toxic backlinks, and more. An HTTPS website gets more scores than a website with only HTTP settings regardless of traffic they have.

Along with pages, also check whether the media uploaded on the website is also on HTTPS and not on HTTP. This thing happens quite often then the website gives mixed content issues.

5. Keep a check on UGC

UGC or user-generated content doesn't necessarily have to be of good quality all time. It's important to moderate user-generated content if you run an online forum or something similar to this. UGC is good for websites but it needs to be aligned with the EAT guidelines.

For avoiding any issue, delete all the low-quality user-generated content that you feel can harm the website rather than any benefit.

These are the top and most effective tips to EAT score for Google and get more organic traction from the search engine. Focus on all these above tips to make your website secure, quality-driven, and trustworthy for users.

Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.