Styched goes live in UAE amidst pandemic impact

Zero Inventory, Zero wastage youth fashion brand Styched, recently launched in UAE. Styched, promoted by Sensedynamic Fashions India Pvt Ltd, is a homegrown affordable fashion brand targeting the youth and millennial. The company has set up production units, logistics network and warehouse in Sharjah, and plan to expand their network of Tailors and Fabric Vendors across the Middle East. The brand is available exclusively through their website https://www.styched.ae and their app (to be launched by June end). Orders are being shipped across Middle East and North Africa. This is the first location post India that the company has ventured into.

Styched launched in India on Feb 2019 with their website https://www.styched.in and Styched App, has grown multi-folds in the last 2 years. From just starting with Tshirts and Joggers, the company now has more than 30 categories ranging from Topwear, Bottomwear, Athleisure, Footwear and Ethnic to name a few. The company, headquartered in Bangalore, has scaled up to a 8 million USD valuation with 2 rounds of funding till date. With a vision to become the number one affordable youth fashion brand globally, Styched looks to further expand its footprints in the coming years.

“We have shown 5X growth in the last few months, post lockdown, and felt that this is the right time to go aggressive on our growth plans. Inspite of the pandemic and the stop start mode of operations, we have been able to achieve our planned revenue targets. We are looking forward to being operationally profitable by December 2021 in India. We view UAE as a high potential market for fashion ecommerce and we bring capabilities to cater to the modern youth with unlimited affordable designs.”, one of the senior members at Styched said. Styched will be available only through their own website and app in UAE, like Styched India. They plan to launch the app for UAE by June end. The website is live and taking orders.

Ecommerce in UAE is projected to be at 27B USD by 2022, with 10% of that number owned by Fashion. Fashion ecommerce is expected to show an annual growth rate (CAGR 2021-2025) of 11.86%. The highly untapped market in UAE, along with the predominance of expats among fashion ecommerce shoppers, make it a lucrative destination for affordable brands like Styched.

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