Demand for lifestyle managers soars high
From booking private jets to buying Wimbledon tickets and rare Chanel handbags for their superrich Indian employers, there is never a dull moment in the lives of lifestyle managers
By : Anushree Chaurasia
Update: 2024-09-23 19:20 GMT
VIP darshan pass and orchids for Lalbaugcha Raja Ganpati? Yes Mam. Two centre-court tickets at Wimbledon? Done Sir. A corner table at Sotheby’s? Sure. That new Hermes Birkin bag before Saturday? No probs. Ten tickets for the Taylor Swift concert? Okay, Done!
These are just some of the requests made by India’s rich and famous jet-setters to their 24x7 concierge managers (aka lifestyle managers).
With the number of billionaires in India crossing the triple-century mark, there has been a huge demand for elite lifestyle managers and concierge services. According to the Hurun Rich List 2024, India has 1,539, ultra-rich individuals. (Nearly 1,500 individuals now have a net worth of Rs 1,000 crore or more).
As the superrich households seek to streamline their busy lives and strike a work-life balance, the demand for elite concierges has soared, turning this profession into a lucrative career option. As per ECON Market Research, the Global Concierge Services market is currently around $737.79 million. It is pegged to reach $ 1300.41 million by 2032.
Rich & Famous Folks
Many celebrities and influential figures around the world utilise concierge services to simplify their busy lives. In India, Bollywood stars such as Shah Rukh Khan and Priyanka Chopra are known to engage lifestyle managers to handle their extensive schedules and personal engagements.
Rich & Famous Folks
Many celebrities and influential figures around the world utilise concierge services to simplify their busy lives. In India, Bollywood stars such as Shah Rukh Khan and Priyanka Chopra are known to engage lifestyle managers to handle their extensive schedules and personal engagements.
"The lifestyle management market in India has seen tremendous growth, reflecting the aspirations of a rapidly expanding elite class.” — Dipali Sikand, founder, Les Concierges Group
These concierges help manage not just their public appearances but also their personal lives, ensuring that everything runs smoothly behind the scenes. Internationally, celebrities like Rihanna and David Beckham also rely on lifestyle concierges for their demanding schedules. They benefit from the convenience and luxury that these services provide, enabling them to focus on their careers while ensuring their personal lives are in order.
Lifestyle concierges
Lifestyle concierges are personal assistants who cater to the whims and needs of their wealthy clients. Their tasks can range from booking travel and organising events to sourcing unique products, like organically grown orchids for Ganesh Chaturthi puja. This 24/7 role demands a diverse skill set, including exceptional organisational abilities, negotiation skills, and a vast network of contacts in various industries. “The lifestyle management market in India has seen tremendous growth, reflecting the aspirations of a rapidly expanding elite class. People today, especially those of status, are seeking more than just luxury; they crave unique, personalised experiences that set them apart and place them at the centre of the action. This shift is fueled by an increasing focus on exclusivity, convenience, and the ability to curate life on their terms,” says Dipali Sikand, founder, Les Concierges Group.
Perks & Prospects
For lifestyle managers, the perks are significant. Many report high salaries and the opportunity to work with high-profile clients, including Bollywood stars, corporate magnates, and international celebrities. The excitement of their work—whether it’s arranging a luxury yacht for a weekend getaway or planning a high-stakes business event — adds to the appeal.
Lifestyle concierges
Lifestyle concierges are personal assistants who cater to the whims and needs of their wealthy clients. Their tasks can range from booking travel and organising events to sourcing unique products, like organically grown orchids for Ganesh Chaturthi puja. This 24/7 role demands a diverse skill set, including exceptional organisational abilities, negotiation skills, and a vast network of contacts in various industries. “The lifestyle management market in India has seen tremendous growth, reflecting the aspirations of a rapidly expanding elite class. People today, especially those of status, are seeking more than just luxury; they crave unique, personalised experiences that set them apart and place them at the centre of the action. This shift is fueled by an increasing focus on exclusivity, convenience, and the ability to curate life on their terms,” says Dipali Sikand, founder, Les Concierges Group.
Perks & Prospects
For lifestyle managers, the perks are significant. Many report high salaries and the opportunity to work with high-profile clients, including Bollywood stars, corporate magnates, and international celebrities. The excitement of their work—whether it’s arranging a luxury yacht for a weekend getaway or planning a high-stakes business event — adds to the appeal.
“From bespoke travel and private access to exclusive events to wellness programs and elite memberships, there’s a growing demand for services that deliver not just luxury, but a sense of belonging to an exclusive world,” says Dipali. Moreover, the job offers a unique insight into the lifestyles of the elite, allowing concierges to build a rich tapestry of experiences. Networking opportunities are abundant, and many concierges often find themselves mingling with influential personalities at exclusive events, enhancing their professional profiles, “At Club Concierge, we’ve witnessed this surge firsthand, with our clients increasingly looking for high-touch, personalised services that offer them front-row seats to the best that life has to offer,” she adds.
Challenges Galore
The role of a lifestyle manager is not without its challenges. The job is demanding, requiring constant availability and the ability to handle high-pressure situations. Clients may have last-minute requests, and lifestyle managers must be adept at thinking on their feet to deliver exceptional service. Additionally, maintaining discretion and confidentiality is paramount. Lifestyle concierges often handle sensitive information and must navigate the complexities of their clients’ lives while upholding trust. The high expectations from wealthy clients can also lead to stress, as concierges strive to meet and exceed their demands.
Concierge Services Soar
With India churning out a new billionaire every week, several elite agencies offer lifestyle management and concierge services to their rich clients. Companies like Quintessentially, Luxury Concierge, and The White Door offer tailored services for affluent clients. These agencies employ experienced lifestyle managers who are well-versed in the nuances of luxury service.
Challenges Galore
The role of a lifestyle manager is not without its challenges. The job is demanding, requiring constant availability and the ability to handle high-pressure situations. Clients may have last-minute requests, and lifestyle managers must be adept at thinking on their feet to deliver exceptional service. Additionally, maintaining discretion and confidentiality is paramount. Lifestyle concierges often handle sensitive information and must navigate the complexities of their clients’ lives while upholding trust. The high expectations from wealthy clients can also lead to stress, as concierges strive to meet and exceed their demands.
Concierge Services Soar
With India churning out a new billionaire every week, several elite agencies offer lifestyle management and concierge services to their rich clients. Companies like Quintessentially, Luxury Concierge, and The White Door offer tailored services for affluent clients. These agencies employ experienced lifestyle managers who are well-versed in the nuances of luxury service.
Quintessentially, for example, has built a reputation for its global network, providing clients access to exclusive experiences, be it booking a private table at a Michelin-starred restaurant or securing VIP access to international events. Their services are comprehensive, often extending beyond traditional concierge roles to include personal shopping, travel planning, and event management.
The Luxe Lifestyle
As India’s economy continues to grow and the number of ultra-high-net-worth individuals rises, the demand for lifestyle concierge services is expected to increase. This trend reflects a broader cultural shift towards valuing time and convenience over traditional norms of self-sufficiency. With more rich folks seeking customised experiences and exceptional service, lifestyle concierges are playing an integral role in the lives of India’s elite. Their ability to curate experiences, manage complex requests, and provide tailored solutions will ensure their continued relevance in the luxury service industry.
The Luxe Lifestyle
As India’s economy continues to grow and the number of ultra-high-net-worth individuals rises, the demand for lifestyle concierge services is expected to increase. This trend reflects a broader cultural shift towards valuing time and convenience over traditional norms of self-sufficiency. With more rich folks seeking customised experiences and exceptional service, lifestyle concierges are playing an integral role in the lives of India’s elite. Their ability to curate experiences, manage complex requests, and provide tailored solutions will ensure their continued relevance in the luxury service industry.
“This trend is about more than just keeping up appearances; it’s about people wanting to experience life in a deeper, more meaningful way — whether through once-in-a-lifetime events, luxury wellness retreats, or creating unforgettable moments. It’s an exciting time for the industry, and I believe this surge is only going to grow as expectations rise and people continue to seek exceptional, curated lifestyles,” says Dipali.
In conclusion, the rising demand for lifestyle concierges in India represents not just a trend but a significant shift in how the affluent manage their lives. With a mix of challenges and perks, this profession offers a unique window into the world of luxury, making it an enticing career path for many. As the industry evolves, the role of lifestyle managers will undoubtedly become even more pivotal in the realm of elite services.
Luxed Out
Apart from India’s top industrialists, other rich and famous folks, who avail bespoke lifestyle concierge include Shah Rukh Khan, Priyanka Chopra Jonas, Anushka-Virat Kohli, David Beckham, and Rihanna to name a few.