Bold and beautiful
Viktor and Rolf did it again, creating fashion history by presenting their social media inspired haute couture at the Paris Fashion Week.
Paris: For more than twenty years Viktor & Rolf have sought to challenge the preconceptions of fashion and bridge the divide between fashion and art. They have designed both haute couture and ready-to-wear collections as well as own a clothing, fragrances and jewellery line. The duo is renowned for their designs, which heavily rely on theatrical fashion runways. This versatile duo created headlines in 2017 when they walked the ramp as action dolls called ‘Viktor and Rolf Dolls’ for their Fall 2017 collection. And it seems that there is no stopping them from taking the concept of haute couture and recreating it in their own fun, quirky way.
The duo seemed inspired by quotes or one liners trending on social media, especially Instagram. (Photo: AP)This year again at Paris haute couture week this dynamic duo presented their Spring 2019 Couture Collection, which instantly clicked with many across the globe. For those who thought message or quoted graphic tees are cool, then you are surely to worship their Spring 2019 Couture Collection, boldly showcasing graphics and slogans. They created a fashion line which included dresses, t-shirts and skirts with tulle and finely pleated with immense detailed finishing. The slogans were fun and sarcastic, for those who appreciate dark humour. They are mainly the quotes or one liners trending on social media, especially Instagram.
The gowns personify individuality along with quirky sarcasm. (Photo: AP)
The quotes like,”Get mean,” “Whatever” and “Sorry I’m late, I didn’t want to come,” are just what are easy and catchy. The creations by Viktor and Rolf are an impressive case of street meets couture, which have set a rebellious note to the notion and meaning of haute couture or high end fashion. Not only that but the mutton legged sleeves and long tulle skirts with t-shirt that reads “leave me alone” are just what the innovate and experimental generation of today needs. As it’s often said, “Sarcasm too is a Language’. This not so ordinary and magnificent Viktor and Rolf's Spring 2019 Couture Collection has blown a million minds the world over and has given a new vision and direction to the world of haute couture.