Bag of charms

Personal flair

Vidhi Mehta, founder and designer of KEYA, shares her thoughts on how charms have evolved into a go-to accessory, adding versatility and individuality to outfits. Her label focuses on Indian ethnic wear and Western gowns, with the emphasis on hand embroidery and designs tailored for each client’s style and budget. For her, charms offer a new dimension to styling that is both playful and elegant. “They’re perfect for elevating a simple monotone look or adding flair to an evening gown. A charm-studded bag can instantly become the centrepiece of an outfit, making even casual attire feel chic and sophisticated. It’s about bringing that extra touch of style, effortlessly enhancing the look while complementing one’s personality,” she tells us.
For Vidhi, the magic of charms lies in their simplicity. They make a statement without being overbearing and allow the wearer to express themselves effortlessly.

What’s driving this frenzy?

It’s our collective fixation with uniqueness. We’ve grown bored with fast-fashion and microtrends. Vintage shopping, personalisation and DIY flair have assumed great importance. And dressing up your bag with charms is a good way to channel these trends Whether it’s a Miffy figure, a key ring from Tokyo, or a beaded bracelet with inside-joke vibes, these little trinkets are wearable signposts of your personality.

A bit of unique whimsy

Here’s the beauty of it: Even if someone else carries the same bag as you, your charms make yours exclusive. This trend isn’t limited to the fashion elite, personalisation has been democratised. Maybe the £1,500 Balenciaga bag is out of reach, but the £85 charm is doable. Brands know this, and they’ve turned bag charms into a gateway product, feeding our hunger for individuality without breaking the bank.

“It’s all about adding that signature twist, that small but significant detail that makes it your own. Gigi Hadid’s use of bag charms perfectly encapsulates this sentiment, as she reinvents her bags with charms that reflect her personality,” says Chandni Kumar Mehra, educator and fashion expert. Chandni points out how labels across the spectrum — from streetwear giants to Indian designers — are adopting these playful details: “It’s interesting to see how traditional Indian designers like Aneeth Arora are also picking up on this, with whimsical motifs like ‘Hello Kitty’ at Lakmé Fashion Week. It is what ‘method dressing’ is about — curating your wardrobe and accessories in a way that tells your story.”