Mumbai Cosmetic Company Fines Latecomers, Backfires

Update: 2024-06-20 11:59 GMT
Mumbai Cosmetic Company Fines Latecomers, Backfires (Image Source: X)

Hyderabad: Mumbai-based beauty brand introduced a strict rule to build up productivity among employees. Kaushal Shah, the founder of Evor Beauty, made it mandatory to reach the office by 9:30 a.m. and its failure will result in a Rs 200 fine.

The rule backfired on the founder as he had to pay 1000 rupees in less than two weeks for being often late to office.

Shah, posted about it on X, saying that last week, he implemented a "strict rule" requiring all employees to report to work by 9:30 am instead of the customary 10 or 11 am. To enforce the rule strictly, Shah announced that those who arrive late would have to pay a fine of Rs 200.

He shared a screenshot of his ₹200 transaction as evidence and said, “This is me paying it for the 5th time.”


Many people found the post amusing and some of them praised Shah for abiding by the guidelines. However, some questioned to whom the funds would be given. "Paid to self," a commentator quips.

"Paying to whom? Your current account," another said.

A person pointed out that it seems, Shah was making payments to his personal UPI account.

In his follow-up post, Kaushal Shah wrote, “For the concern about paying the penalty to my own UPI wallet, please note that I have created a separate UPI Lite account specifically as a team fund.”

"The money collected is used solely for team activities and benefits, such as dining and other team events," he added.

He clarified that the intention of posting the rule on social media was to hold founders and CEOs answerable. “If you establish a rule for your employees, you must be the first to follow it,” Shah wrote.


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