Binny Varghese’s journey into the world of coffee is a fascinating story of passion, discovery, and dedication. As a CQI Certified Q Processor, Coffee Consultant, and Educator, Binny has spent years exploring the intricacies of coffee, from farm to cup. His love affair with coffee began unexpectedly, when he took up a job with a coffee company in Gujarat after working in the hospitality industry for nearly a decade.
“I realised that coffee as a general space is vast and underestimated,” Binny recounts. “In the service industry, there’s a lack of respect for work, especially for waiters and baristas. I wanted to change that perception.” Binny’s experience in the hospitality industry had taught him the importance of training and education, and he saw an opportunity to bring those skills to the coffee industry.
As he delved deeper into the world of coffee, Binny became aware of the struggles faced by coffee farmers and the lack of understanding about the craft of coffee-making. He began travelling to coffee plantations, interacting with farmers, and learning about the processes involved in producing high-quality coffee.
“Farming is not easy,” Binny emphasizes. “It’s not just about picking red cherries; it’s about managing labour, irrigation, and finances. We fail to realise the hard work that goes into producing coffee.” Binny’s experiences on the farm have given him a deeper appreciation for the craft of coffee-making and the people involved in it.
The coffee industry in India has undergone significant changes in recent years, with the rise of specialty coffee and coffee shops. Binny acknowledges the positive impact of companies like CCD and Starbucks, which have helped increase the salary packages of baristas and created a culture of coffee appreciation. However, he also cautions against the elitism that has crept into the industry.
“We are getting closer to snobbery, where people look down upon those who add sugar or milk to their coffee,” Binny observes. “Coffee is a personal preference; it’s not about being right or wrong.” Binny’s approach to coffee is inclusive and democratic, reflecting his belief that everyone deserves to enjoy good coffee, regardless of their taste preferences.
As for his future plans, Binny wants to focus on expanding his coffee academy, which provides training and consulting services to aspiring coffee entrepreneurs. His goal is to create a reality check for those who romanticise the idea of opening a coffee shop.
“We need to educate people about the challenges involved in running a coffee shop,” Binny says. “It’s not just about serving good coffee; it’s about managing finances, staff, and customer expectations.” Binny’s passion for coffee is contagious, and his commitment to educating and empowering others is inspiring.
Binny reflects on his journey and the lessons he’s learned along the way. “Coffee is a journey, not a destination,” he says. “It’s about the people, the processes, and the experiences that make every cup special.”