Hyderabad’s Snacking Habits Decoded: Godrej Yummiez Unveils New Findings
By : DC Correspondent
Update: 2024-12-05 12:10 GMT
Hyderabad: Godrej Yummiez, the ready-to-cook brand by Godrej Foods Ltd., launched India’s Frozen Snack Report, decoding how India snacks. Building on the inaugural report’s five pillars—Safety, Technology, Taste, Ease, and Mood Uplifter—STTEM 2.0 dives deeper into the perceptions, myths, and realities shaping the world of frozen snacks in India today. The report was launched, amongst the crème de la crème of the culinary world, at the recently concluded India Food and Beverages Award 2024, organized by the Food Bloggers Association of India (FBAI)held in Goa.
The latest research, conducted by YouGov, revealed, 57% of Indians now believe that frozen snacks are safe for consumption, with extensive input from healthcare professionals backing this finding. Based on an online survey of 2,004 respondents, the study ensured balanced representation across genders, age groups, marital status, and socio-economic classes using a quota-based sampling approach. By highlighting the safety standards maintained by regulated manufacturers. STTEM 2.0 upholds frozen snacks as a safe and convenient option that’s compatible with modern lifestyles.
Changing Lifestyles & Festivals Influencing Growing Acceptance of Frozen Snacks
The study reveals the versatility of frozen snacks in Indian households. From a quick bite between meals to a full meal solution, over 53% of Indians incorporate frozen snacks into their daily diets. This growing trend reflects the diversity of snacking occasions in India, as consumers seek convenient and tasty options to suit their busy lifestyles.
The key Consumer highlights across five pillars (STTEM) are as below:
• 54% of Hyderabad claims that frozen snacks are now part of their intermittent meals
• There is a 40% increase in the consumption of Frozen snacks in Hyderabad
• 52% of Hyderabad claims that frozen snacks are a must have for parties
• 74% of Hyderabad prefers frozen snacks that are crispy
• 71% of Hyderabad prefers healthy frozen snacks but will not compromise on taste!
• 74% Hyderabad prefer frozen snacks with authentic Indian flavours
• 71% of Hyderabad indulge in frozen snacks for small and quick hunger pangs