Incredible India campaign: No stars, Narendra Modi is tourism mascot
No Bollywood actor will be engaged for the campaign aimed at attracting foreign travellers.
New Delhi: Prime Minister Narendra Modi is set to be the mascot of ‘Incredible India’ campaign with the tourism ministry finally deciding to do away with plans to rope in Bollywood stars, including Amitabh Bachchan, for the role which was lying vacant after ouster of Aamir Khan earlier this year.
No Bollywood actor will be engaged for the campaign aimed at attracting foreign travellers and video footages of Mr Modi during the last two-and-a-half years where he has talked about tourism in India and abroad, will be used for the campaign, a senior ministry official said.
The ministry is planning to use — for radio and audio release — two types of videos of different durations where Mr Modi had talked about the uniqueness and diversity of the various places in the country, the official said.
At present, the ministry is “working on selecting the footages”, the official said, adding that the campaign would be released in the next 40-45 days.