Hyderabad: Garment firm fined for using Virat Kohli's pic

Hyderabad: A city-based readymade garment trading company, Shriram Fashion Clo-thing, was fined Rs 10,000 for using India cricket captain Virat Kohli’s picture for advertising.

Osmania University law student Baglekar Akash Kumar had filed a case in this regard with the Telangana consumer disputes and redressal forum. The forum said that using pictures of celebrities for advertisement without their app-roval was an unfair tra-de practice that deceives the public at large.

Law student Mr Kumar got the judgement within three months. The company owners accepted their fault and agreed not to use pictures of any celebrity in their advertisements. The Consumer Redressal and Information Centre then charged penalty of Rs 10,000 and handed it over to Mr  Kumar.

Telangana Consumer Affairs secretary Mr Akun Sabharwal appreciated Mr Kumar’s init-iative and asked people to be cautious towards unfair trade practices.