Congress vs BJP: Here is the way political parties campaigned on social media
Both the parties battled on social media as it plays an important role to widen their outreach.
Mumbai: In process to cater the majority and new generation, including first time voters, the two major political parties --- Congress and Bharatiya Janata Party--- campaigned not only in traditional manner but also in the latest way.
Both the parties battled on social media as it plays an important role to widen their outreach. Their social media strategies included caricatures of the politicians, memes, video songs and various posts to create awareness about their agenda and goals for the 2019 Lok Sabha elections.
Video Songs or Anthem
The Congress party released 'Ab hoga NYAY' catchy campaign theme song has become a big hit across India.
ठान लिया है सारे हिंदà¥à¤¸à¥à¤¤à¤¾à¤¨ ने,
— Congress (@INCIndia) April 7, 2019
आयी है सà¥à¤¨à¤¹à¤°à¥€ घड़ी "नà¥à¤¯à¤¾à¤¯ की।
हर धोखे, जà¥à¤®à¤²à¥‡ का होगा हिसाब,
घड़ियां खतà¥à¤® हà¥à¤ˆ अब "अनà¥à¤¯à¤¾à¤¯" की।।
कांगà¥à¤°à¥‡à¤¸ बनेगी हर जन की आवाज,
दूर करेगी पीड़ा हर "असहाय" की।।#AbHogaNYAY pic.twitter.com/xGXs8GV7Fp
#AbHogaNYAY is not just a slogan, it’s the Congress party’s commitment to the people of India. Our catchy campaign theme song has become a big hit across India. Here’s a new video built around our NYAY theme. pic.twitter.com/a38EiyvJsO
— Rahul Gandhi (@RahulGandhi) April 16, 2019
Congress president Rahul Gandhi is contesting from Kerala's Wayanad and to woo the voters, the party released a special campaign in their language.
Our promise to the country is to create a united nation, where North, South, East & West stand as one. This is our pledge to India, this is our pledge to Kerala. #JanaNayakanRahulGandhi pic.twitter.com/ICtyeyByuZ
— Congress (@INCIndia) April 17, 2019
The Bharatiya Janata Party released their "Main bhi chowkidaar hoon" theme song.
Caricatures
Catching up on the trending GOT series, the party compared the main villians to BJP cadres.
Spoiler Alert: When you play the Game of Thieves, you either lose or you bribe! #BJPGameOfThieves pic.twitter.com/wAemvSrYY1
— Congress (@INCIndia) April 15, 2019
Hitting back at Prime Minister Narendra Modi, Congress attacked on various agendas including Rafale, national security etc.
कहते हैं 56 इंच की छाती है
— Congress (@INCIndia) May 8, 2019
मगर हर चà¥à¤¨à¥Œà¤¤à¥€ से घबराते हैं।
जब à¤à¥€ सà¥à¤¨à¤¤à¥‡ हैं राफेल का नाम
चौकीदार पीठदिखाकर à¤à¤¾à¤— जाते हैं।।#RahulKaChallenge pic.twitter.com/kMpZeXyoOy
No matter where you go, no matter who you meet, your lies will always come back to haunt you. #SabseBadaJhootaModi pic.twitter.com/6CL6iLoDw2
— Congress (@INCIndia) May 9, 2019
To counter Congress's dig via caricatures, Bharatiya Janata Party tried their level best and attacked the "mahamilavat" government 'in-formation'.
महामिलावटी जाà¤à¤‚गे बाउंडà¥à¤°à¥€ पार
— BJP (@BJP4India) May 12, 2019
फिर à¤à¤• बार मोदी सरकार। pic.twitter.com/37V1ZL8rZI
Apart from social media attacks on each other, the two parties have left no stone unturned to win the next round of general elections!