Samajwadi Party ropes in Harvard consultant for Uttar Pradesh polls
SP has got Steve Jarding, world-renowned political consultant from Harvard University, to handle their 2017 election campaign.
Lucknow: After slamming the Congress for hiring he services of political strategist Prashant Kishor in Uttar Pradesh, the ruling Samajwadi Party has got Steve Jarding, world-renowned political consultant from Harvard University, to handle their 2017 election campaign.
Steve Jarding is a campaign manager and political consultant of Democrats in US, has been advising the Samajwadi leaders on a number of issues. He has been redesigning the publicity campaign of the Akhilesh government’s welfare schemes and it was on his advice that Bollywood actor Vidya Balan was signed up to endorse Samajwadi Pension Yojana.
According to him, the Samajwadi Pension Scheme has reached far and wide across of the state but the problem is the beneficiaries do not know whether it is a state scheme or central scheme. “I suggested to the chief minister to redesign publicity programmes and campaigns”, he said.
The consultant is finalising the micro-level management of electioneering for SP. He said that Akhilesh Yadav had a strong connection with the youth and people in the rural areas look up to him as someone who is dedicated to development.