Facebook tests subscription groups

Hyderabad: You would need to pay for joining groups in Facebook, as the social media giant is piloting a feature called subscription groups. In order to allow group admins to earn more money and increase interaction with members by making it easy, Facebook is piloting a program of paid monthly subscriptions. These subscriptions will reportedly cost anywhere between $5 and $30.

“It is part of our overall approach to help creators and leaders to financially support the work they do to engage their fans and communities. This subscription group’s pilot is testing with a small number of groups across a range of interests who will share input and feedback along the way,” said Alex Deve, product director, groups, in a statement. 

With subscription group, members are aided with organise activities, checklists, tutorials, live videos and more to help with home organisation. This subscription group pilot is being tested with a small number of groups. They include College Admissions and Affordability.  Sarah Mueller started a group called Declutter My Home, which is a way to inspire and motivate others to clean up their homes, and it soon helped lot of people reduce clutter.

Experts say even though this feature benefits only a few people, it will be a game changer in marketing. A. Karthik, digital marketing expert said, “Such updates are useful for grabbing eyeballs to brands producing content. Even though it is data,  making it exclusive makes it worthwhile.”