Kerala Tourism wins two Pacific Asia Travel Association awards

Thiruvananthapuram: Kerala Tourism received the Pacific Asia Travel Association (PATA) Gold Awards for its marketing campaigns- ‘Visit Kerala’ television commercial campaign and for the Kerala Tourism e-newsletter at a function in Indonesia on Friday. The awards were presented to tourism director U V Jose by PATA CEO Mr Mario Hardy.  The Visit Kerala commercials, aimed at the domestic tourist, were conceptualised and scripted by Stark Communications, Kerala Tourism’s creative and brand management agency.

The Kerala Tourism e-newsletter is designed by Invis Multimedia.  “The latest batch of PATA awards will once again turn the spotlight on the diverse attractions our state offers: from beaches, to heritage, wildlife and wellness,” said Tourism Minister A C Moideen. Kerala Tourism also participated at the exclusive travel mart, along with tour operator Spiceland Holidays, Kuruppath Heritage homestay and the Kumarakom Lake Resort.

The PATA awards are tightly contested with this year’s competition attracting 212 entries from 71 organisations worldwide. “The two PATA gold awards are further testimony to the effective and interest-evoking marketing strategies the state enjoys. They are also an endorsement both of our unique brand and products as well as the backroom engagement efforts that go into promoting them,” said tourism principal secretary Dr. Venu V.