International Olympic Committee Onboards Prajakta Koli

Koli, best known for her relatable and engaging content on her digital channel 'MostlySane,' will leverage her massive social media following of over 17 million followers across social media channels to inspire young Indians following the Olympic Games. Through this innovative partnership, she will promote the themes of sportsmanship, equality and sustainability, and celebrate the excellence of athletes on the world's biggest sporting stage.

Prajakta Koli who recently made her debut in theatre with the play ‘External Affairs’ expresses her excitement and states, "I am absolutely thrilled to be associated with the Olympics. The games represent the pinnacle of human potential, dedication, and the pursuit of excellence. I can't wait to use my platform to share my experience and ignite the passion for sports and wellbeing in my audience, especially young people across India. It’s time to move more, everyday, anywhere, anyhow!”

As part of this first-of-its-kind partnership, Koli will champion the Let's Move Olympic initiative launched last year in collaboration with the World Health Organization (WHO). This initiative highlights the positive impact of sports on physical and mental wellbeing. This year, for the first time in Olympic history, a mass participation running event, the Marathon Pour Tous (Marathon For All), will be held during the games where over a couple thousand runners will take to the streets of Paris.