85 pc expect Virat Kohli to have impact in T20 World Cup: Wise's survey

The research, which polled over 1,000 people based in India, found that interestingly, cricket-related activities such as watching and discussing matches (39%) ranked amongst the top three activities that helped Indian respondents stay connected with their family and friends overseas. Other top activities include engaging in food-related topics such as sharing new recipes (42%), sending money for special occasions (40%), and sharing music recommendations (39%).

This finding highlights the importance of shared experiences, especially as the number of Indians with family and friends abroad continues to rise. Indeed, a whopping 77% of respondents have family living overseas, and 61% observed at least 3 to 4 loved ones relocating internationally in the past 5 years.

The survey also reveals the vital role financial transactions play in strengthening family and cultural bonds with loved ones who live internationally. About 55% of respondents send money abroad at least once a month, with top reasons being gifts for special occasions like birthdays (49%), education endeavors (17%) and daily life expenses (10%).

The survey found the upcoming T20 World as a significant factor in strengthening connections across borders. 44% of respondents intend to go the extra mile and travel internationally to attend matches, and 72% of respondents believe the tournament provides more bonding opportunities with their loved ones based in the US.

The charisma and performance of players like Virat Kohli, Rohit Sharma, and Jasprit Bumrah fuels the excitement surrounding the T20 World Cup. Virat Kohli is anticipated by 85% of respondents to have a major impact during the tournament, followed by Rohit Sharma (67%), and Jasprit Bumrah (38%). Fans also have high hopes for India, with 57% of respondents believing India will win the T20 World Cup.

Despite frequent interactions with financial services, Indians still struggle to understand the true cost of sending money abroad.

Traditional methods of sending money abroad often involve high charges and hidden costs, and a lack of transparency in fee structures and exchange rates makes it hard for people to know the actual cost. Indeed, 88% of respondents were not aware that there could be a markup on the exchange rate, an often unknown fee which costs people extra when they send money abroad.

This underscores an urgent need for transparency in the cross-border payments space so consumers can make informed decisions.

“This survey unveils the power of cricket in uniting Indians and their loved ones abroad. Beyond being a sport, cricket fosters cultural connections, strengthens family bonds, and even influences financial activities, as seen by increased travel intent during key tournaments,” says Shrawan Saraogi, APAC Head of Expansion, Wise.