Fashion’s ‘Ugly’ Decade

Fashion is an ever-evolving realm, constantly influenced by cultural shifts, technological advancements, and individual expression. As we navigate through the 2020s, a unique blend of styles has emerged, often labelled the “ugly” decade by critics and enthusiasts alike. This term, while seemingly negative, overlooks the nuanced and deliberate choices behind today’s fashion trends. The eclectic mix of combat shorts, plaid skirts, and goth accessories exemplifies the era’s distinctive aesthetic, one that draws inspiration from past decades while forging a path all its own.

Return of Eclecticism

The 2020s have seen a resurgence of eclecticism, where mixing and matching seemingly disparate elements creates a cohesive look. Combat shorts, once reserved for military-inspired outfits, now pair seamlessly with plaid skirts, a nod to the punk and grunge movements of the 1990s. This combination, while unconventional, reflects a broader trend of breaking down fashion’s rigid boundaries.

Goth accessories, such as chunky boots, spiked chokers, and dark makeup, have also made a comeback, adding an edge to everyday outfits. This resurgence can be attributed to the growing popularity of subcultures and the desire to express individuality. These accessories, once confined to niche communities, have entered mainstream fashion, challenged conventional beauty standards and embraced a darker, more rebellious aesthetic.

Bright & Bold

In stark contrast to the goth elements, the 2020s are also marked by an explosion of bright colours and bold patterns. This vibrant trend harkens back to the early 2000s, a time characterised by playful, carefree fashion. Neon hues, oversized prints, and clashing patterns dominate runways and street styles alike, creating a visual feast that celebrates maximalism. “I believe that fashion in 2020 was the year where athleisure and comfort were top priorities for people. As many worked from home they opted for sweatpants and made sure to appear business casual from the waist up as they hopped on Zoom meetings. I don’t believe 2020 was the year of “ugly fashion. I think it was the year of “work leisure” as people adapted to working from home because of the pandemic. Many tried to find a balance in what they wore.” says Alex Joy, fashion blogger and designer, 25, NYC Native.

The blending of these seemingly opposing elements — dark goth accessories and bright, bold patterns — embodies the era’s spirit of experimentation. Fashion in the 2020s is about pushing boundaries and challenging norms, allowing individuals to curate their unique styles from a diverse array of influences.

Fashion Nostalgia

The idea that fashion is cyclical is not new. Designers frequently draw inspiration from past decades, reinterpreting and reinventing old trends to suit contemporary tastes. The 2020s are no exception, with many trends reminiscent of the early 2000s. Low-rise jeans, tiny sunglasses, and butterfly clips have all made a triumphant return, much to the delight of nostalgic millennials. This cyclical nature of fashion highlights the industry’s ability to adapt and evolve. By reimagining past styles, designers can create fresh, innovative looks that resonate with modern audiences. The “ugly” label, therefore, seems misplaced, as it fails to acknowledge the creativity and thoughtfulness behind these trends.

To understand why the 2020s have been dubbed the “ugly” decade, we must examine the broader cultural context. Social media platforms like Instagram and TikTok have played a significant role in shaping fashion trends. Fashion influencer and enthusiast Parul Shah (27, Pondicherry) says, “People like something and then they use the trend. When people stop resonating with it, the “herd mentality” factor is erased. It suddenly becomes cringe and ugly. Everyone’s trying to fit in, you know, no one wears skinny jeans anymore. We woke up one random day and decided Meh ugly. It's very human.”

The desire to stand out has led to increasingly bold and unconventional fashion choices. What some may see as “ugly” is a rejection of conventional beauty standards and an embrace of individuality. The mix of goth accessories, combat shorts, and plaid skirts represents a rebellion against homogeneity and a celebration of personal expression.

Critics argue that rather than being genuinely unattractive, the styles of the 2020s reflect a dynamic and inclusive approach to fashion, where diverse influences and perspectives are welcomed and celebrated. The fashion of the 2020s, often labelled as the “ugly” decade, is a vibrant, eclectic mix of styles that celebrates individuality and challenges conventional norms. The so-called “ugly” elements are, in fact, a testament to the era's boldness and willingness to push boundaries.

Retro-Fits

2020s are marked by an explosion of bright colours and bold patterns.

Low-rise jeans, tiny sunglasses, and butterfly clips have all made a triumphant return.

Combat shorts, plaid skirts, and goth accessories exemplify 2020s distinctive aesthetic.