Samsung launches its Frame TV in India for Rs 2,74,900

Samsung has launched its Frame TV in India at a price of Rs 2,74,900 for the 55-inch model and Rs 3,99,900 for the 65-inch model.  The TV transforms into a picture frame when not used as a TV.

When switched off, the Frame’s display transforms into a work of art despite turning black like conventional TVs. Through its Art Mode feature, the Frame can display your favourite works of art or precious family photos, in customisable layouts, which can be controlled via a mobile device application. With Samsung Collection, users can choose from more than 100 exclusive works of art by renowned global artists that have been chosen by Samsung. Users can also pull from their personal image libraries to showcase family photos on-screen, including a variety of customizable layouts and colour filter options.

Samsung claims that the Frame displays photos on-screen as if they were printed on paper, film or canvas — thanks to the presence of a UHD panel. It is able to switch from its various modes using both a brightness sensor and a motion sensor. The brightness sensor adjusts to ambient lighting and the motion sensor senses whether someone enters or exits the room so as to enable power saving mode. It will switch back on automatically when someone is around. The Frame is also outfitted with Samsung’s No Gap Wall-mount, which brings the TV flush against the wall, allowing it to hang like a real picture frame.