TCL Electronics disrupts TV market with Android QLED TV and AI TVs

Underlining its push to disrupt the Indian smart TV market with cutting-edge technology, TCL Electronics, a global top-three television brand and a leading consumer electronics company, is gearing up to launch the 65X4, India’s first Google-certified Android QLED TV. The latest stellar addition to TCL’s extensive India portfolio will come equipped with Google-certified Android N QLED with Harman Kardon speakers and will have several cutting-edge features. With a launching price of Rs 1,49,990 and available under a special festival season offer for Rs 1,09,990 on Amazon, the 65X4 will transform the smart entertainment experience in India by providing state-of-the-art technology at the most affordable prices!

TCL Electronics: Replicating its global success in India

With a physical presence in more than 80 countries, TCL is a global leader in the TV and consumer electronics segment. Through its robust channel network and strong industry tie-ups, the brand caters to consumers in over 160 international markets. Its global LCD TV sales volume in H1 2018 crossed 13.17 million, registering a year-on-year growth of 37.2%.

TCL Electronics has also been performing exceptionally well within the India market, growing by 120% in terms of sales volumes and receiving extremely encouraging response on the big screen and 4K segment during the past 12 months. The brand has, in a short time since its India launch, established itself amongst the leading players in the smart entertainment space on the back of its innovative technology, unmatched pricing, and user-centric approach.

TCL’s India growth has also been driven by its strong channel partnerships. Its online association with Amazon enables it to leverage the latter’s robust pan-India distribution network and seamlessly reach out to the digitally-savvy Indian customers across geographies. It has also partnered with major regional distributors as well as several large offline electronics retailers such as Croma, Reliance Digital, and Vijay Sales to further strengthen its channel network.

Disrupting the market through tech innovation

As India’s first Google-certified Android QLED TV, the 65X4 will mark a major development in the Indian smart TV market. TCL is expected to further disrupt the market with the launch of its AI TV series, comprising 32/43/49-inch Google-certified Android TVs equipped with Android 8.0 Oreo. With an in-built Google Assistant, these TVs will allow users to easily find content, as well as other connected devices, via simple voice controls.

Speaking on the imminent launch, Mike Chen, Country Manager– TCL India, said, “Our aim, from the very beginning, has been to make the latest entertainment technology available to the masses. The upcoming launch of the 65X4, India’s first Google-certified Android QLED TV, is in line with this vision. Through this product, we are confident of elevating the home entertainment experience of India’s growing young consumer base and providing them with cutting-edge technology at the most affordable rates.”

The Next Wave of Disruption: 65X4 specs and key features

Operating on Google-certified Android N, TCL’s 65X4 comes with a wide range of high-end technological features. The 4K UHD and HDR features enable it to reproduce all shades of light and natural colour in stunning detail, providing a truly immersive viewing experience in 3,840 x 2,160 pixels, while the innovative micro dimming technology will provides fantastic colour contrast and vivid picture quality. The Quantum Dot QLED technology redefines on-screen viewing by replicating real-world colour volumes, while MEMC (120 Hz) enhanced with TCL’s proprietary algorithm ensures that viewers can experience every detail of fast-moving, action-packed content on both TV and multimedia signals.

And that’s not all! TCL 65X4 also comes with Harman Kardon speakers for powerful, high-impact sounds. This is further accentuated by Dolby’s advanced DTS post-processing technology, which delivers immersive surround sound by optimising TV audio and creating a rich acoustic field. The 65X4’s 64-bit Quad-core CPU and Dual-core GPU is also complemented by 2.5 GB RAM and 16 GB storage, allowing for seamless multitasking and reducing non-responsiveness.

Several other advanced features also amplify the superlative entertainment experience delivered by TCL 65X4. The voice search feature allows users to navigate using simple voice controls, thus eliminating the cumbersome and complicated on-screen navigation. A built-in Chromecast feature allows users to cast their favourite games, videos, and apps from their mobile phones – in full quality – directly onto the TV. With all your favourite entertainment apps such as Jio Cinema, Netflix, YouTube, Hotstar, Voot, YuppTV, Eros Now, and many more also at the users’ fingertips, the 65X4 makes non-stop, high-quality, and smart entertainment a tangible reality for viewers across India!

The TCL S6500 comes with an in-built Google Assistant, the AI-powered virtual super-assistant from Google, with Android 8.0 Oreo, allowing users to access entertainment, search for information, and control other connected device across their home with just their voice. It is designed for unmatched large-screen entertainment and ultra-high definition picture clarity, and comes with top-of-the-line features such as IPQ engine, HDR 10 support, micro dimming, Dolby Surround Sound, Google Chromecast, and white LED HD backlight. With 1.5GB RAM and 8GB storage, it will further enhance the smart entertainment experience of Indian viewers with smooth functionality and glitch-free multitasking, helping them transition to a ‘smart life’!

TCL will first launch the 65X4 on October 25 on Amazon, before making it available for sale across partner retail outlets across India. TCL will also further strengthen its state-of-the-art Android TV portfolio with the launch of a full range of AI TVs under its S6500 Series, which comes equipped with Google-certified Android 8 Oreo with AI Assistance and is available in 32”/40”/43”/49” variants. The S6500 series will be available pan-India across all major online and offline channels from mid-October.

—Press release