Fujifilm unveils a new digital, mirror-less camera in India

Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of FUJIFILM X-Pro3, in India today. The new addition to the X Series range of compact and lightweight mirrorless digital camera offers an outstanding image quality with Fujifilm's proprietary color reproduction technology.

The Fujifilm X-Pro3 is the first digital camera to use strong yet lightweight titanium to achieve advanced portability and durability, making it easier than ever to enjoy photography with premium image quality. It comes with back-illuminated 26.1MP “X-Trans" CMOS 4” sensor and “X-Processor 4” image processor engine that ensures the right level of performance and image quality to the user.

Adding to these features, X-Pro3 has the “Advanced Hybrid Viewfinder”, the world's only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a bright and high-resolution 3.69-million-dot organic EL panel for enhanced visibility. Its evolved algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitching darkness. It additionally comes with Fujifilm's unique Film Simulation function with the new “CLASSIC Neg” mode which simulates color negative film traditionally chosen for snapshots of day-to-day scenes, so that users can enjoy high-quality photo with versatile tonal variations.

Speaking about the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “As a means of visual communication and expression, photography has gained a lot of traction among users. We at Fujifilm have been consistently working towards innovating the imaging culture across countries. With an intent to further grow the photography industry in India, we always strive to introduce technology that reinforces our capabilities, while allowing our consumers to effortlessly click and share. With the launch of X-Pro3, we aim to enable photography enthusiasts to explore limitless possibilities in the photography world.”

Elaborating about the product, Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “As one of the leading imaging brands in the country, it is our constant endeavour to nurture the emerging photography culture in the country. The newest addition to the X-series line-up of compact and lightweight camera, X-Pro3 offers a premium quality design with beautiful tone and texture of the images produced. With the launch of X-Pro3, we aim to never stop innovating and refine the definition of pure photography with its hybrid viewfinder and document the world we live in today.”   

Fujifilm has evolved its “X-Pro Series” by launching the Series with the FUJIFILM X-Pro1 and X-Pro2. Defining the purpose of photography as freezing a moment in time, “PURE PHOTOGRAPHY”, with its hybrid viewfinder, the X-Pro3 enables photographers to encounter subjects at various places, to help document the world we live in today. With this latest addition, the company aims to strengthen its foothold in the Mirrorless Segment and continue to provide everyone the splendor of photography and the joy of taking photos. The model will be supported with 64GB UHS II SD Card.

The camera will be available in three colors and the X-Pro3 Black in color will be available for sale Dec 10th onwards and the other two colors from January 2020.

--Press Release--