India’s first 40-inch 4K smart TV launched at Rs 20,999

French consumer brand Thomson has introduced India’s only 40-inch 4K smart TV. Part of Thomson’s promise to deliver ‘Friendly Technology’ at affordable prices, this TV, priced at  Rs 20,999 will be available for purchase online on Flipkart’s platform starting 16th March at 12 AM. 

Last year, Thomson re-entered the Indian market after an almost 15-year gap and since then has witnessed significant growth in demand from online consumers, who are savvy and informed about choices. Having set an ambitious target of 6-7 per cent market share by 2020, Thomson is banking on e-commerce as a tool to firm up its foothold in India and further establish the brand. Research suggests that the potential for sales in India is around 14 million sets a year, with Smart TVs accounting for about 65 per cent of this.

This is Thomson TV’s 4th new product launch in the smart TV category over the last year and will further cement the brand’s position as the frontrunner in the online TV sale. With this launch, the brand continues to push the envelope and live up to its promise of giving the consumer a new and unique experience.

The TV plays 4K YouTube videos, has 6 pre-loaded apps, runs on Android 7.1, has support for 18 languages and a lot more. The TV supports both Netflix and Amazon Prime and has the Easy Share cast feature. Lastly, the brand uses a Samsung display panel.