Augmented reality is the future: Tim Cook

Augmented Reality is making its way in the market place by working with top brands and companies. What’s more? Even Apple’s CEO Tim Cook considers AR to be the future of technology.

In an interview session at Sen. Orrin Hatch’s Utah Tech Tour in Salk Lake City, Tim Cook said, ‘AR I think is going to become really big. VR, I think, is not gonna be that big, compared to AR…How long will it take? AR gonna take a little while, because there’s some really hard technology challenges there. But it will happen. It will happen in a big way. And we will wonder, when it does [happen], how we lived without it. Kind of how we wonder how we lived without our [smartphones] today.’

So will Apple be integrating this technology in the future products? Well, we will have to wait for that. According to patent filing filed back in 2010, an Apple device could receive live video by informational layer that pops up on the screen. This does hint towards Apple’s interest in integrating their products with the advanced technology.

‘In terms of it becoming a mass adoption, say everyone [in this room] would have an AR experience. The reality is it has to be something that everybody in [this room] views as an acceptable thing. But few people in here are going to think it’s acceptable to be tethered to a computer walking in here and sitting down. And few people in here are going to view that it’s acceptable to be enclosed in something [makes a gesture around his head], because we’re all social people at heart,’ he added.

‘I do think that a significant part of the population, of developed countries, and eventually all countries, will have AR experiences everyday,’ said Cook. ‘It will be almost like eating three meals a day, because it will become that much a part of you.’