Blueair launches Air Purifier ranges in India

Blueair, manufacturer of air purification technologies, added to its portfolio in the Indian indoor air cleaning market with recent launch of air purifiers in their Blue and the IoT-smart Classic ranges.

The launch also heralds a major drive by Blueair to bring its wellness enhancing purifiers to even more Indians with a major expansion of the company’s retail network in Delhi and Mumbai, which will be rolled out into other major cities across the nation in the coming months.

Girish Bapat, Blueair Director West and South Asia Region, said Blueair’s air purifiers, which are innovated in Sweden to put people in control of their own air quality with filtration efficiency, will now also be much easier to buy because of Blueair’s accelerating availability in multiple retail environments.

Blue is simple, yet efficient when it comes to trapping airborne dust, pollen, smoke, allergens, viruses and chemicals. Blue leverages a radical new 360-degree air intake approach to air purification with a design geared to optimize airflow, boost particle retention, minimize noise levels and harness modularity for true ease of use at a reasonable price.

Blueair is also premiering its new smart Classic range (280i, 480i and 680i), which brings Blueair’s iconic Classic air purifier firmly into the IoT age. With a new user interface, improved filtration efficiencies and a brighter-white appearance, the latest Blueair Classic comes with Blueair’s built-in clean air intelligence technology that helps users better understand what is polluting their indoor air.

The new-generation models deliver up to 20% more purified air on the faster speed setting, while also ensuring substantially lower noise level and power consumption thanks to improved fan technology.

The Blueair Blue is available now from Rs 22,990, and the Blueair new smart Classic is available from Rs 55,000.