Apple Music becomes more desi'

After last year’s Internet revolution initiated by Reliance Jio, there has been a rise in usage of Internet-based music streaming services. Users prefer the more personalised approach to listening music on these premium streaming services (paid) instead of old yet popular FM radio channels. The only spot where FM radio slightly edges over the new premium streaming services is their playlists that have been created after immense research about the music listening habits of an average Indian. However, things may now change, at least with Apple Music.

Apple Music has collaborated with Radio City to introduce playlists that will find favour with Indian crowd. The collaboration lets Apple curate playlists inspired from Radio City’s original music shows — Love Guru, Radio City Top 25, Suno Na Dilli, and Kasa Kaay Mumbai. Apple Music will also host two other thematic playlists such as Flashback Cassette and Chillout Zone.

“Curating playlists on Apple's platform will help us utilise our strengths to offer our listeners content that enhances their music experience,” Abraham Thomas, CEO, Radio City 91.1 FM, said in a statement. “Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience,” he added.

However, Apple Music isn’t the first one to do this. Times Internet’s streaming service Gaana hosts Radio Mirchi’s channels, which is also available for free users.