Apple to bring significant changes to App Store

Ahead of Apple’s WWDC conference, it has announced a series of changes to be made in its App Store, aimed at improving the experience of both developers and consumers.

As the developers were struggling to get their apps noticed, Apple informed developers about its move to bring changes in the App Store. The overall goal is to give the App Store a fresh start, to suggest right apps to the users and to help developers maximize their revenue.

Revenue split

The biggest change will be Apple’s traditional 70/30 revenue split for in-app subscription which will change to 85/15 split in the subsequent year in developer’s favour.

The subscription will be available to all apps across all platforms including games, where it was earlier limited to streaming media, news, cloud services and dating services.

It will also allow developers to set territory-specific pricing (able to increase pricing for a new customer, while keeping loyal and old customers at lower pricing).

Review process

Apple has also decided to speed up the App Store review process, which earlier used to take five days to complete.

The Senior Vice President of Worldwide Marketing, Phil Schiller, said that now Apple will be reviewing 50 per cent of apps in 24 hours, and 90 per cent in 48 hours.

App and Ads

Finally, Apple will be making a few changes in its app discovery process, to find apps more easily, and will ensure that it won’t recommend any of the apps that consumers have installed already.

Moreover, Apple is also rolling out App Store ads in its search option. The developers will be able to pay for search ads that appear when consumers search for apps in the App Store.