Yahoo expands content Marketing Offerings in India with Yahoo Storytellers

Yahoo Storytellers will help brands to build content marketing strategies

Update: 2017-04-10 10:22 GMT
Verizon agreed to buy Yahoo's search engine and web portal for USD 4.83 billion back in July.

Yahoo India has announced the launch of Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now marketers in India can leverage Yahoo Storytellers to develop, distribute and measure branded content that meets consumers’ expectations and drives engagement.

Yahoo Storytellers will help brands to build successful content marketing strategies, including: content consulting services, development of premium video, a full range of editorial content and influencer activations across social platforms.

In India, Yahoo has partnered with multiple brands to help them create campaigns, including Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia among others.

With the expansion of its Content Marketing solutions through Yahoo Storytellers, Yahoo will help brands connect with an engaged audience and drive measurable results for their campaigns.

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