A social method to the media

For a city known to be a hub of start-ups, social media is the best way to get the desired attention. This is exactly what the organisers of The Social Media Week 2016, SMWi Bengaluru have in mind. The event that is taking place in the city on June 9 and 10, will see speakers and enthusiasts share their insights on trending topics of relevance. We also share how one can up the social media quotient with a few tips from them.

Portray a well-rounded growth
Ansoo Gupta, CEO, Pinstorm and a travel buff, feels that technology is important to get the most out of your travels. “With the advent of technology social networks like FB, Twitter and Instagram, shared economy solutions such as airbnb, Uber, couchsurfing etc have become possible. This has brought the costs down and made it possible for anybody to know a new place and person beforehand and fix arrangements.”

Consumer interaction important
Budding entrepreneurs can listen to speakers like Prahlad Kakkar who will talk on brand building through social media, besides talks on visual marketing by Arnav Ghosh of Blippar India. Others include Ahmed Aftab Naqvi of Sparknext, Aditi Gupta of Menstrupedia, Nakul Shenoy of Mind Reader etc. Why is it important, you ask? Amarpreet, co-founder and CEO, Frrole Inc. states, “The attention span of people is changing and that’s why it is important for everyone to innovate and keep their audience engaged. We are a start-up in the social intelligence space providing consumer insights. Social media for brand awareness and customer prospecting is critical, believes Ravi Gururaj, founder and CEO, QikPod. He adds, “It’s an engaging platform to know the latest initiatives, learn from experts and network with the most prolific entrepreneurs.

Expand that database
Rohit Varma, founder of RSquare, the force behind the SMW states, “Speakers and experts in the digital space will be seen rubbing shoulders with budding entrepreneurs. The theme this year is the hidden forces of technology.  We are going to find out more about this invisible hand and how one can use it for their good. Social media is relevant for entertainment start-ups and individuals too. The best and most recent example is that of Kannada actor Pawan Kumar who used the crowd funding model and his recent movie U-turn shows how social media can affect the success of a movie.”