Facebook finally releases a pro-advertising policy

Don’t Facebook adverts annoy you? They simply creep up on your timeline and bombard you with things you may not need. And often you end up accidentally clicking on them, which is an infuriating experience while going through your feeds. Advertisers are annoyed by the same too as they have to pay for every single click. Now though, this problem will be solved for the businesses.

The social media giant has charted a new policy that states that advertisers won’t be charged for accidental clicks. “Unintentional ad clicks can be profitable for publishers, they fail to deliver good experiences for businesses or people. For advertisers, these kinds of unintentional clicks can drive down the value of their campaigns,” said Brett Vogel, Product Marketing Manager, Facebook.

With this policy, Facebook also hopes to axe the concept of pop-up ads on the screens. This would let advertisers spend more capital on the content of their ads rather than paying for clicks that don’t matter. Facebook is also changing the presentation reports for a total number of impressions. It will now show impressions grouped under billable and non-billable impressions.

The company said that they will be looking into more innovative ways for reducing bounce rates and loss occurred due to accidental clicks. While this a good move for the businesses and advertisers, we hope that Facebook works on improving the experience for users as well.