Snapchat rolling out Clear Chats to unsend messages

Ever felt embarrassed of Snapchat messages you did not intend to send? Well, you will soon be able to unsend it.

Snapchat is rolling out a new feature called Clear Chats globally over the next few weeks. It will allow you to retract sent messages, TechCrunch reported.

To retract a message, hold it down and tap the Delete option. Snapchat will retract it. However, the option needs the recipient to have an active internet connection and the updated version of the app.

In other news about Snapchat, the brand has formed a strategic partnership with Tyroo in India. Through this partnership Tyroo will drive ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC region.

"We're delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat's mission in India. Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market," said CEO Tyroo, Siddharth Puri.

"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market. We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India," said Snapchat's Head of International Expansion, Geoffrey Reed.

Snapchat reaches over 191 million users globally each day, including millions in India. Snapchat's users are extremely engaged, spending an average of over 30 minutes on the app every day, and visiting the app approximately 25 times each day. Advertisers using Snapchat have access to robust targeting and measurement capabilities.

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